Insights

Notes from the war room.

No listicles. These are field notes from production: what broke, what worked, and what we'd never do again.

Index · 3 field notes

How to ship AI features that survive their first customer

Most AI products fail on day one — not because the model is wrong, but because the system around it is. Here's the eval-first pattern we use.

AI · 8 min readMar 2026
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01

Your cloud bill is a product problem, not a finance problem

You can't cut cloud costs with a spreadsheet. You have to treat unit economics as a product with dashboards, alerts and a named owner.

Cloud · 6 min readJan 2026
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02

Zero trust for startups — without hiring a security team

Zero trust sounds like enterprise theatre until your first leaked credential. The startup-sized version is smaller than you think.

Security · 7 min readNov 2025
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03
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